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case studies& rEEL

Spectrum Reach (formally Time Warner Cable, Charter Communications and Bright House Media) was looking to reposition their brand as a leader and innovator in the telecomm industry. Part of that repositioning involved leveraging key events across the nation to introduce their brand to current and new customers. One of those events was the annual SXSW Festival in Austin, Texas. Spectrum wanted to plan a multi –day event that would highlight their new capabilities and leave brand recognition with attendees of the event. Karleen Leveille of KLeveille Entertainment was the Senior Producer hired by Magnet Media responsible for executing that vision. This live production and activation incorporated a multitude of planning including redesigning a 1920’s wine cellar into a modern oasis for networking and dinning, creating a concert space that would double as a stage for live broadcasts featuring conversations from influencers from Spectrum and the world. Starting in January, Karleen Leveille had the entire cellar layout redesigned with new fixtures, photos and furniture. For each space in the Wine Cellar, Karleen had designers create interchangeable spaces that within 20 minutes could become a new room for engagement. The event was catered through KLeveille Entertainment’s catering vendor and each live broadcast was executed by a team assembled by Karleen. As a result, the SXSW Spectrum Reach lounge became the epic center of SXSW attendees to unwind, network and meet the Spectrum team. The event was a success and left renewed impressions of Spectrum and their innovative brand.

Network wanted to develop new programming and increase ratings to compete with established network. KLeveille Entertainment developed several television shows for network which lead to the creation of a business program focusing on local companies in broadcast region. Network ordered full season with option to renew!

Government television is comprised of meetings and speeches which can be boring and hard for citizens to internalize and interpret. Client wanted to rebrand channel with lifestyle programming highlighting the city. KLeveille Entertainment worked with network to create programming which visually illustrated new programs and their benefits. KLeveille Entertainment created a housing show featuring properties all over Maryland. Show received rave reviews from city officials including Mayor Stephanie Rawlings – Blake. KLeveille Entertainment was also brought in to post produce other programs due to success with first program.

Client produced several sizzles but was unable to pitch to networks or package content to sell to buyers. KLeveille Entertainment devised strategic plan targeting which focused on updating visual and print content while initiating relationships with networks. KLeveille Entertainment introduced company to over 20 networks including Hulu, WE TV, LifeTime, Vh1 and Oxygen. Company eventually sold one sizzle in less than one year which could generate 70% advertising revenue for shows aired from networks via a barter split. Company also had one web series transition to broadcast in the New York City region to over 18 million viewers and company has direct relationships with networks to pitch shows.

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