Spectrum Reach (formally Time Warner Cable, Charter Communications and Bright House Media) was looking to reposition their brand as a leader and innovator in the telecomm industry. Part of that repositioning involved leveraging key events across the nation to introduce their brand to current and new customers. One of those events was the annual SXSW Festival in Austin, Texas. Spectrum wanted to plan a multi –day event that would highlight their new capabilities and leave brand recognition with attendees of the event. Karleen Leveille of KLeveille Entertainment was the Senior Producer hired by Magnet Media responsible for executing that vision. This live production and activation incorporated a multitude of planning including redesigning a 1920’s wine cellar into a modern oasis for networking and dinning, creating a concert space that would double as a stage for live broadcasts featuring conversations from influencers from Spectrum and the world. Starting in January, Karleen Leveille had the entire cellar layout redesigned with new fixtures, photos and furniture. For each space in the Wine Cellar, Karleen had designers create interchangeable spaces that within 20 minutes could become a new room for engagement. The event was catered through KLeveille Entertainment’s catering vendor and each live broadcast was executed by a team assembled by Karleen. As a result, the SXSW Spectrum Reach lounge became the epic center of SXSW attendees to unwind, network and meet the Spectrum team. The event was a success and left renewed impressions of Spectrum and their innovative brand.