According to the Merriam-Webster Dictionary, disruption is the act or process of disrupting something: a break or interruption in the normal course or continuation of some activity, process, etc. You and your business can disrupt the ordinary. Below is some inspiration.
Big tree falls when strong hurricane winds hit, unlike small trees, because big trees plant their roots on the ground and become immovable. So when the wind blows, it knocks them over. However, a small tree will sway in the wind and survive.
In 1994, Yahoo launched a search engine. It was the premiere search engine before Google Launched in 1998. Yahoo had a four-year advantage over Google and was synonymous with search and emails. But how did a company with a four-year headstart lose out? There are several reasons, but two focus on technology and their employees. According to a TechCrunch article written in 2016, Yahoo was built on archaic web code languages that prevented them from pivoting and growing their products. Yahoo also believed its first mover advantage was enough to keep customers loyal. Google kept innovating to ensure they kept up with the demands of consumers and did it quickly.
Every company before your company existed is that "Big Tree" or "Yahoo." You're the "small tree" or "Google." So know that you can conquer and be a great company even when it seems you are smaller than the big guy.
For my final story of inspiration, let's refer to David Versus Goliath. David, a sheep herder, took the challenge to fight a giant named Goliath. Goliath was terrorizing the city. David's tool of choice was a slingshot. On the day of the fight, David thru a stone from his slingshot hitting Goliath in the center of his head. Goliath fell to the ground. When Goliath hit the ground, David cut off his head, saving his city. In most cases, people would have assumed that David could have easily failed or died in that battle. Instead, what mattered the most was his will and knowing his craft and tool.